Table 2 The distribution of HBM variables, attitudes and other variables across categories of using food labeling (N = 513)
| Entire sample | Food labels affect buying decisions | |||
|---|---|---|---|---|
| % |
Rarely/ Never (%) (N = 117) |
Sometimes (%) (N = 92) |
Often/ Always (%) (N = 304) | |
| Benefit 1: food labels prevent cheating | ||||
| Not agree at all/agree to small or medium extent | 55.9% | 26.8% | 20.8% | 52.4%*** |
| Agree to a large /very large extent | 441%. | 15.6% | 15.1% | 69.3% |
| Benefit 2: food labels provide useful information | ||||
| Not agree at all/agree to small or medium extent | 322%. | 28.4% | 23.5% | 48.1%*** |
| Agree to a large /very large extent | 678%. | 18.8% | 15.5% | 65.7% |
| Benefit 3: food labels ensure the quality and safety of food | ||||
| Not agree at all/agree to small or medium extent | 575%. | 25.9% | 21.7% | 52.4%*** |
| Agree to a large /very large extent | 425%. | 16.1% | 14.2% | 69.7% |
| Barriers for using labels | ||||
| Not agree at all/agree to small or medium extent | 64.1% | 17.4% | 17.1% | 65.4%*** |
| Agree to a large /very large extent | 35.9% | 31.1% | 19.7% | 49.2% |
| Perceived importance of reading food labels | ||||
| Not agree at all/agree to small or medium extent | 49.2% | 25.7% | 18.3% | 56.0% |
| Agree to a large /very large extent | 50.8% | 18.1% | 18.5% | 63.5% |
| Confidence of using labels | ||||
| Not agree at all/agree to small or medium extent | 43.9% | 31.5% | 23.3% | 45.2%*** |
| Agree to a large /very large extent | 56.1% | 13.6% | 14.3% | 72.1% |
| Importance of healthy nutrition | ||||
| Not agree at all/agree to small or medium extent | 4.3% | 77.3% | 9.1% | 13.6%*** |
| Agree to a large /very large extent | 95.7% | 20.4% | 18.3% | 61.3% |
| Response efficacy | ||||
| Not agree at all/agree to small or medium extent | 16.7% | 33.7% | 22.9% | 43.4%*** |
| Agree to a large /very large extent | 83.3% | 19.1% | 16.7% | 64.3% |
| Health motivation | ||||
| Not agree at all/agree to small or medium extent | 38.0% | 28.9% | 18.0% | 53.1%** |
| Agree to a large /very large extent | 62.0% | 19.3% | 18.0% | 62.7% |
| Perceived risk level from unhealthy foods | ||||
| Very low/low /moderate risk | 11.3% | 42.1% | 19.3% | 38.6%*** |
| High /very high risk | 88.7% | 20.3% | 17.6% | 62.1% |