The impact of Israel’s Front-of-Package labeling reform on consumers' behavior and intentions to change dietary habits

Table 2 Distribution of HBM variables, attitudes and other variables across Categories of FOP label use and intention to change shopping habits after the reform

	Entire sample (N = 487)^a	Using FOP labels^b			Intention to change shopping habits^c
	%	Not at all/ to a small extent (N = 187)	Medium extent (N = 161)	Very large/large extent (N = 139)	Not at all/to a small extent (N = 140)	Medium extent (N = 114)	Very large/large extent (N = 203)
Benefits
Not agree at all/agree to small/medium extent	49.7	51.3	29.7	19.1***	41.4	24.3	34.2***
Agree to a large/very large extent	50.3	24.1	36.9	39.0	19.7	25.8	54.6
Barriers
Not agree at all/agree to small extent	72.1	36.1	31.9	31.9	31.2	23.2	45.5
Agree to medium/large/very large extent	27.9	34.9	40.3	24.8	23.1	31.4	45.5
Perceived importance of reading FOP red/green labels Perceived importance of reading FOP red/green labels
Not agree at all/agree to small extent	45.5	48.1	28.3	23.6***	38.1	22.7	39.2**
Agree to a medium /large/very large extent	54.5	27.7	37.9	34.4	23.3	27.3	49.4
Importance of healthy nutrition
Not agree at all/agree to small/medium extent	23.1	59.3	34.5	6.2***	47.7	28.0	24.3***
Agree to large/very large extent	76.9	32.1	32.6	35.3	25.4	24.0	50.6
Positive attitudes
Not agree at all/agree to small/medium extent	27.7	69.4	24.6	6.0***	50.4	29.3	20.3***
Agree to large/very large extent	72.3	25.9	36.5	37.6	23.6	23.3	53.0

^*p < 0.05; **p < 0.01, ***p < 0.001
^aNumber of participants (N = 487) does not include those who answered “do not know” to one of the two dependent variables: using FOP labels and intention to change habits in the coming year.
^bUsing FOP labels variable is the average of three items. Each item was measured on a 5-point scale categorized as: Not at all/to a small extent: 1–2.4, Medium extent: 2.5–3.5; Very large/large extent: 3.6–5
^cNumber of participants (N = 457) does not include 26 who reported they do not intend to change habits since they already maintain a healthy diet and 24 participants who answered "do not know"

ISSN: 2045-4015