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Perceived benefits (alpha = 0.70)
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Front-of-Package red/green labels prevent fraud in food products
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Front-of-Package red/green labels provide useful information
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Front-of-Package red/green labels guarantee food quality and safety
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Perceived barriers
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Reading Front-of-Package red/green labels takes more time than consumers can spare
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Perceived importance of reading FOP red/green labels
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Using red/green labels to choose foods is better than relying on one’s own knowledge about what is in them
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Perceived nutrition importance (alpha = 0.84)
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It is important to take nutrition into account when shopping for food
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It is important to choose a diet low in saturated fat
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It is important to choose a diet low in sodium
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It is important to choose a diet low in sugar
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It is important to maintain a healthy weight
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Health motivation
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I get periodic examinations every year, in addition to visiting the doctor when I am ill
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I usually follow medical recommendations because I believe they will improve my health
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